Episode 14

Color, Concepts, and Design: Guest Karen Schloss


June 4th, 2019

1 hr 4 mins 22 secs

Season 1

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About this Episode

Our guest is Karen Schloss, who studies the way in which color is imbued with meaning through a lifetime of associations with objects (like bananas and fire trucks) and concepts (like love and politics). We discuss her research, including topics such as:

  1. What color should recycling bins be?
  2. A tool that can help designers use color-concept associations in their work
  3. The "blueberry problem" (why is is that blueberries aren't very blue?)
  4. How to market a blue banana
  5. What color heaven and hell should be

Dr. Karen Schloss's lab at the Wisconsin Institute for Discovery
Colorgorical: A color-concept tool
Our paper for discussion: "Color inference in visual communication: the meaning of colors in recycling"

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